Zebra ATR7000 Premium Asset Tracking Reader

Zebra ATR7000 RTLS Reader

Redefine operational efficiency with superior, affordable real-time locationing

Your business depends on accurate, up-to-the-minute data. The more you know about the position and movements of your inventory and assets, the better you’ll be able to plan effectively, optimizing your operational efficiency and productivity while minimizing time-consuming, error-prone manual scanning. The Zebra ATR7000 RTLS Reader offers unprecedented visibility into the location of items bearing RFID tags, updated continuously in real time. Digital beam steering and wide-angle, phased-array antennas provide unmatched accuracy and coverage.

Proprietary Only-from-Zebra Advanced RFID Technology

The parallel multi-transmit and receive architecture, digital beam-forming and wide-angle array antenna combine to deliver unsurpassed location accuracy and coverage.

Wide-angle Multi-polarized Antenna

The wide angle covers up to double the area of typical competitive readers. And with dual circular and linear coverage patterns, you get maximum tag visibility in virtually any application, regardless of the environment size or complexity.

Beam Steering for Pinpoint Location Accuracy

The ATR7000 electronically steers and processes several hundreds of narrow flashlight-style beams simultaneously, providing highly-accurate pinpoint asset location typically better than 2 ft./0.6 meters.

Industry-best Real-time Tracking: Location, Movement and Direction of Movement

The ATR7000 gives you complete real-time visibility into the location of all of your tagged assets — regardless of whether they are stationary or on a forklift moving at peak speed. Since you can also see the direction of the movement, you get an extra layer of intelligence — for example, you can see whether items are moving into or out of a truck on the loading dock. And this powerful industrial reader delivers up to 10 times the throughput of competitive readers — so no matter how many assets you need to track, with the ATR7000, you can always track them all in real time.

Fast and Easy Integration with Zebra RFID API

Want to get your small deployment up and running, quickly and easily? With Zebra’s RFID Application Programming Interface (API), you can. The API simplifies the creation of RFID applications that can utilize real-time tag location data from the ATR7000, paving the way for dynamic time-saving workflows.

Multiple Mounting Options

Mount the ATR7000 wherever you need it. The built-in pole mounting features make it easy to install overhead. And with the standard VESA mount, get additional versatile mounting options.

Flexible Power Options

Power it your way. Just plug in the +24 VDC power supply or utilize integrated support for 802.3at Power over Ethernet Plus (PoE+) to eliminate the need for an outlet and the time and cost to run a power drop.

Easy Remote Management of All your ATR7000 Readers

Manage your entire ATR7000 solution with the integrated management interface. With this powerful management solution, you can automatically discover and configure ATR7000 readers that are connected to the local network — no hands-on required.

Cut Hardware Costs in Half with an Unbeatable Coverage Zone

When it comes to cost, whether you choose to deploy the ATR7000 as a Real-Time Locationing System or a standard fixed reader at dock doors or other transition points, the ATR7000 can’t be beat. Its wide angle antennas cover up to double the area of competitive readers, effectively cutting the number and cost of required readers for your RTLS system in half. And you get the same cost-savings when you deploy the ATR7000 as a fixed reader at your dock doors, since its advanced features enable a single ATR7000 to cover two dock doors.

No-cost Tag Maintenance

When it comes to tag maintenance, you save even more. Passive UHF tags are not only very cost effective, they do not require a battery or battery management and maintenance — so unlike active tags, there’s no time or cost spent monitoring battery health and changing batteries to ensure seamless tag visibility. And since the average passive tag costs less than eight cents and lasts for years, it’s feasible to tag large volumes of inventory and assets — unlike other RTLS systems.

Maximize Performance with Zebra Advanced Performance RFID Tags — Purposefully Designed for the ATR7000

The right tags are key to maximizing the performance and benefits of your RFID system. That’s why Zebra developed its advanced performance RFID tags, designed specifically to provide the extended read range, orientation insensitivity and faster tag acquisition required to unlock the full potential of the ATR7000. The extended read range combines with the high sensitivity of the ATR7000 to ensure that even tags at the edge of the coverage zone are easily captured. The omni-directional tags are orientation insensitive, enabling flexible application of the labels on your assets — crucial for high read rates. The highly sensitive chip in the tag provides a faster response time to the reader, resulting in faster tag capture and increased throughput. And with wideband technology in the chip, there’s no performance degradation on challenging dense and heavy materials, such as wood, glass, water and paper.